This article appeared in the February 2012 ASX Investor Update email newsletter. To subscribe to this newsletter please register with the MyASX section or visit the About MyASX page for past editions and more details.
ASX is undertaking customer research.
ASX is undertaking customer research and is seeking the participation of Sydney based investors to participate in one-on-one interviews, to be conducted, on our behalf, by a consulting firm. These interviews will take place on Thursday 16th, Friday 17th, Monday 18th and Tuesday 19th of February, at a time suitable to you at a convenient Sydney location.
The purpose of this research
We would like to take an in-depth look at the ASX website and its tools and re-discover who our customers are and the various ways in which they interact with us. Specifically, how you are involved with ASX, how you interact with the ASX website and your purpose for using it (e.g.education, company research, etc).
As a thank you for taking the time to assist us in this project, a small incentive will be offered, for your time and insights.
How do you qualify?
If you wish to participate, please email ASX with short answers to the following questions:
- How actively do you trade?
- Do you have a self managed superannuation fund?
- How often you do you monitor the sharemarket and/or your investments?
- Would you describe yourself as a novice / beginner, a confident investor or an active trader?
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