The ASX website is Australia’s premier destination for free and independent information about investing in the sharemarket. The website is among the world’s best when it comes to quality and depth of information, and as such offers advertisers a unique opportunity to reach a highly desirable audience.
The ASX website offers a range of advertising opportunities.
Fairfax Digital is the online media sales agency for ASX and is responsible for coordinating all advertising sales across the ASX website. Fairfax Digital's depth of expertise in online advertising means it can advise you on how you can achieve your online advertising objective.
If you are interested in advertising on our site, please contact Jamie Dodhia at Fairfax Digital.
Please note: The Australian Securities Exchange can only accept advertising that adheres to criteria which does not compromise the regulatory restriction under which the Exchange operates, and is therefore subject to approval by ASX management.
Unique advertising benefits
The ASX website offers advertisers access to one of Australia's most valuable online audiences. The site receives over 25 million page impressions and reaches a significant audience attracting over 1.3 million unique visitors each month.
The ASX mobile site also provides an added opportunity to target people on their mobile.
Advertising on asx.com.au and m.asx.com.au gives you the opportunity to:
- Reach an active, online, financial decision making audience - research shows that over half of website users trade more than once every six months.
- Target a high net value audience - over one third of users indicated that their household income was over $100,000 p.a. This is almost twice that of the general population.
- Access a geographically broad audience - with users based in all states and a significant number from overseas, advertisers have the ability to reach a broad audience who are accessing the site both at home and work.
- Segment your offering - the website caters for general share investors as well as more advanced investors who visit more niche areas of the site. This flexibility allows for tighter targeted communication.
Source: Nielsen Netratings Site Census and internal research projects