All about ASX’s updated logo and brand identity
Over the past months, ASX has progressively modernised our brand identity with a more contemporary look that has been developed for better accessibility and to meet the requirements of a digital-first world.
About the updated ASX logo
The final stage of the brand refresh is the introduction of an updated logo which has been simplified while retaining elements of the original.
At the core of the updated logo are two intersecting arrows, symbolising direction, collaboration and progress. These elements pay tribute to the company’s foundations and our ongoing role at the core of Australia’s financial markets.
What is changing
Over the next few months, the updated logo will be rolled out across all our materials.
You may still notice the original logo in limited use and these changes are in the progress of being rolled out.
While the logo and brand identity has been refreshed there are no other major changes. You will start seeing the updated logo in our newsletters and other channels.
Important note
As you see the changes to the ASX logo and identity in communications with us, it is important to stay alert to potential scams.
You will continue to receive the usual communications from ASX that you have opted into.
- If you suspect a scam visit the ScamWatch website for more guidance.
- If you suspect that you have received a scam email pretending to be from ASX, or have been directed to a suspicious ASX branded website, please follow the instructions on our website to report it.
- Always make sure that you are visiting the official ASX website by checking the URL – www.asx.com.au or by typing it into your web browser.
- Links to our official social media channels can be found in the footer on the ASX website.
- More information can be found on our Security and fraud page.