"At the heart of the logo is the X, represented by two intersecting arrows symbolising direction, convergence and evolutionary change."

ASX is proud to introduce an updated logo which will be rolled out from June 2025 onwards. 

Over the past months, ASX has progressively modernised its brand identity with a more contemporary look that has been developed to meet the unique requirements of a digital-first world. 

The final stage of the brand refresh is the introduction of an updated logo which has been simplified while retaining elements of the original.

At the heart of the logo is the X, represented by two intersecting arrows symbolising direction, convergence and evolutionary change. At the centre is a triangular device, a universal symbol of momentum and moving forward. 

You may still notice the original logo in limited use and these changes are in the progress of being rolled out. You will see the updated logo in the latest edition of Listed@ASX and across our channels.