ASX Australian
Investor Study 2017
Emerging opportunities from the changing investor landscape.
ASX has been profiling Australian investors since 1986. This Study, prepared by Deloitte Access Economics, is based on a representative sample of the Australian population. It focuses on ownership of investments, trading behaviours, risk profiles and attitudes of ordinary Australians investing outside their institutional superannuation.
Prepared by
Deloitte. Access Economics
60%
Australian adults (11.2 million people)
invest outside of employer superannuation
37%
of Australian adults (6.9 million people)
invest on a securities exchange
-
31%
hold shares
-
7%
hold derivatives
-
11%
hold other on-exchange investments
All investors
On-exchange investments are more common than cash or property
More and more young people are investing
Disconnect between investor risk profiles and their return expectations
Diversification is still not well understood
Seeking financial advice
Trading behaviours in the last 12 months
Self managed super funds (SMSF)
Non-investors
Demographics
While most Australian investors are long-term focused, their goals can vary. These goals and attitudes are broken down across the following four demographics:
- Next Generation
- Wealth Accumulators
- Retirees
- Non-investors
Top three financial goals
-
Accumulating wealth
-
Saving for home deposit
-
Saving for travel
Risk appetite
81%
Are seeking guaranteed or stable returns
Return expectations
8.2%
Expected average return for investments
Mix of investment
Top 3 reasons for using financial advice
-
Obtain advice tailored to their personal circumstances
-
Get investment ideas
-
Help them diversify their portfolios and minimise risk
Trading methods of investors that have transacted in the past 12 months
-
42%
Used a non-advice broker or online trading platform
-
36%
Used an advice or full-service broker
-
24%
Used a financial planner
Wealth Accumulators
Top three financial goals
-
Planning for retirement
-
Accumulating wealth
-
Supplementing current or future income
Risk appetite
67%
Are seeking guaranteed or stable returns
Return expectations
9.2%
Expected average return for investments
Mix of investment
Use of financial advice
44%
Use financial advice
Top 3 reasons for using financial advice
-
Obtain advice tailored to their personal circumstances
-
Help them diversify their portfolios and minimise risk
-
Gain access to investments they would otherwise not be aware of or able to access
13%
29%
Said they would use robo advice
Said they would not use robo advice
Trading methods of investors that have transacted in the past 12 months
-
65%
Used a non-advice broker or online trading platform
-
21%
Used an advice or full-service broker
-
18%
Used a financial planner
Retirees
Top three financial goals
-
Planning for retirement
-
Supplementing current or future income
-
Accumulating wealth
Risk appetite
60%
Are seeking guaranteed or stable returns
Return expectations
8.0%
Expected average return for investments
Mix of investment
Use of financial advice
52%
Use financial advice
Top 3 reasons for using financial advice
-
Obtain advice tailored to their personal circumstances
-
Help them diversify their portfolios and minimise risk
-
Help them navigate the administrative and tax requirements of investing
4%
41%
Said they would use robo advice
Said they would not use robo advice
Trading methods of investors that have transacted in the past 12 months
-
69%
Used a non-advice broker or online trading platform
-
21%
Used an advice or full-service broker
-
13%
Used a financial planner
Non-investors
Individuals that have never invested
Top 3 reasons for having never invested
-
I don't have enough money to invest
-
I'm not confident that I know enough about investing to make the best decisions
-
I think it costs a lot to begin investing
-
58%
Think they need more than $5,000 to begin investing
-
58%
Said that if they did invest, they would seek professional advice
Lapsed investors
Changes in personal circumstances drove them to leave investing
-
84%
Plan to return to investing
-
41%
Plan to return to investing within the next two years
-
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